February 2009
Vol. 1 Issue 1
 
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  In This Issue
Power To The People
Be A Part Of PowerColor On The Web!
Name The Newsletter Contest
Sound Off : Is Our Everyday Tech Making life Easier?
Product Spotlight
Power To The People
Something’s brewing at PowerColor. There are forces at work uniting PowerColor users, bringing you the ability to gather, share and be part of an exclusive club. The PowerColor community will be launching this month so stay tuned and find out how to join.
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Be A Part Of PowerColor On The Web!
We want to be a part of your world as much as we want you to participate in ours. That’s why Powercolor is now a part of Twitter logo and ! Become a fan or a friend and follow our Tweets so you can stay on top of all the exclusive contests, member discounts, latest news and events. You’ll be the first to know of new products, features and exclusive offers only available to our members.
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Name The Newsletter Contest
The PowerColor Newsletter needs a name. And we’re counting on you, our readers to name it. Along with all the glory of having the name visible to thousands of subscribers, you’ll also get free PowerColor swag.

Just simply submit your name and up to three (3) entries to marketing@powercolor.com. The winner will be announced and have their picture posted in our next issue.
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Sound Off Topic
Is Our Everyday Tech Making Life Easier?
With all the amenities we enjoy and sometimes take for granted: smart phones, digital music players, PC’s, HDTV’s, the Internet. At some point many of us have asked ourselves if all these things necessarily make our lives easier and/or more pleasurable. In the end, isn’t that what is important about technology? To make each individual (that can afford it) happier and provide more time to enjoy the stuff? But are we now at a point where the Law of Diminishing Returns takes effect? Let’s take a look at the simple—yet extremely thought provoking—graph below:

There’s only so much tech can do for us before becoming its own burden. So where does that leave us now?

Where we are
It’s hard imagining a society without access to the Internet. At school, in the office on our mobile phones, the Internet is nearly everywhere we are. Information and entertainment are at a push of a button or scroll with the finger nearly every minute in our daily lives. With ease of access to information, the expectations to perform at our jobs and in school are sometimes higher. In theory, everyone should be more efficient using today’s technologies. It’s easier and more efficient to do household chores, conduct global meetings via webcasting, resolve issues and close deals outside of the office, access your money via ATM’s, pay bills online and make friends—without ever meeting them in person.

All our modern day conveniences have another face. People are more efficient in how much work gets done, but now are doing more work as a result. Paying bills, shopping online, accessing your money anywhere you want, when you want, can open doors to credit card fraud and identity theft. Being able to reconnect with lost friends and connecting with new ones online is becoming the norm. We’re even doing the dirty work behind computer screens by “unfriending” them for a burger. Some of us are beginning to lose sight in the value of human interaction. The answer is no, I didn’t delete my friends. The promotion ended before I could.

Where we’re heading
My opinion is that the positives outweigh the negative consequences and for now technology hasn’t yet become a burden on itself. We’re at a stage where we might be beginning to see the negative effects of technology—can you recite the phone numbers of eight of your friends or find your way back to a location after using GPS without its assistance? Personally, I could never program a VCR so it’s been affecting me for years now.

Some readers will think I’m anti-tech or long to live in an age of paper and feather pens. That couldn’t be further from the truth. I work in the ever evolving computer industry where I get a birdseye view of the tech landscape below. I crave the same gadgets and games you do. I have my own Facebook page, of course, and read through my booksmarks of tech related websites every morning. I’m as much a fan as an industry insider.

That being said, these are exciting times in the world of computing. As new PowerColor products are announced throughout the year, you can expect to run the top games and applications in all their stunning visual beauty. We’re also looking forward to bringing everyone together through our new online community forum. Here, you’ll be able to communicate with other members and PowerColor staff, find exclusive offers and participate in great giveaway contests.

We want to make these articles/blogs an open discussion, so become a member and chime in with your opinions!

→ We’ll have these discussions posted on our site later this month. But for now, comment on our Facebook page.

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Product Spotlight
PowerColor HD4830 512MB GDDR3 PowerColor PLAY! HD4850 512MB GDDR3

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