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POWERCOLOR ANNOUNCES PARTNERSHIP WITH ARCTIC COOLING FOR MAINSTREAM GRAPHICS CARDS

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Partnership brings premium cooling solution to the mainstream segment


Taipei, Taiwan – April 20, 2009–TUL Corporation, a leading manufacturer of AMD graphics cards, is proud to announce the collaboration with award-winning cooling solution provider, ARCTIC COOLING. The partnership brings a premium cooling solution, typically only found in performance and enthusiast cards to the mainstream market.

With its 92mm cooling fan, this soon to be part of the Professional Cool Solution (PCS) product line, increases air flow at a lower fan speed that easily dissipates heat from an optimized heat sink which fully covers the PWM and memory. The special fan design avoids direct contact with high temperatures emanating from the heat sink, extending the life cycle of the cooling fan. Keeping fan noise at a minimum with PowerColor’s unique fan control technology, the fan speed automatically adjusts while it’s under idle, in 2D or 3D mode—helping to deliver the perfect heat dissipation, allowing a better user experience.

“ARCTIC COOLING is the perfect fit for our Professional Cooling Solution line,” says Ted Chen, C.E.O. of TUL Corporation. “Our goal was to provide a high quality cooling solution at an affordable price to our mainstream consumers and with this partnership, I think we have achieved that.“

ARCTIC COOLING has been at the forefront in the industry when it comes to providing cooling solutions, for not just VGA cards but also CPU and case fans among others.

"PowerColor possesses the world’s leading technology and expertise in graphic card design. We, ARCTIC COOLING, manufacture precise and distinctive cooling solutions developed by the latest fluidic analysis software and hundreds of simulations. Our exciting cooperation will certainly push the frontier of graphic solutions further and will fulfill the gamers’ expectations of tomorrow", says Magnus Huber, Managing Director ARCTIC COOLING.

About ARCTIC COOLING
ARCTIC COOLING Switzerland AG is the trusted leader in providing low noise thermal cooling solutions for PC. Its diversified product lines include CPU cooler, VGA cooler, case fan, PC case and PSU. The innovative engineering team excels in systematic noise reduction, heat sink development, customization of thermal solutions, low noise fan design, PC case and PSU elaboration. Headquartered in Pfaffikon, Switzerland, ARCTIC COOLING operates international offices in Hong Kong and the US providing local shipping, customer service and sales support for their regions.

About TUL Corporation
TUL is a leading supplier of AMD graphics cards under the PowerColor brand. We offer award-winning products based on our technology leading components, quality design and superb engineering. TUL employs more than 150 talents worldwide, with offices in China, Europe, Russia and USA to support over 300 channel partners and distributors in 50 plus countries. For further information, visit: http://www.tul.com.tw/global/
For more product information, visit: www.powercolor.com.
Or contact: pr@powercolor.com

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